So Vegan So Fine introduces first organic Matcha Spread to the Dutch supermarket channel

ENSCHEDE, 30 JUNE 2026 – So Vegan So Fine, the organic brand of Dutch family-owned company Brinkers Food B.V., is expanding its range with the launch of a new organic Matcha Spread. With matcha continuing to gain popularity across food and beverage categories, So Vegan So Fine is bringing the flavour into the spreads category with what it says is the first organic matcha spread to enter the Dutch supermarket channel. The product is now available at several retailers.

The Matcha Spread offers retailers an opportunity to tap into the growing interest in matcha while introducing a new flavour concept to the organic spreads category. The spread can be used on bread and toast, as a topping for pancakes and overnight oats, or as an ingredient in baking and desserts.

As with the wider So Vegan So Fine range, the Matcha Spread is organic, made with Fairtrade-certified ingredients, vegan, gluten-free and palm oil-free.

“Matcha is continuing to move beyond drinks and into new food categories. With our Matcha Spread, we are bringing this trend to the spreads aisle and offering retailers and distributors a new way to respond to consumer interest in matcha,”  says the So Vegan So Fine marketing team.

The launch is supported by a dedicated marketing campaign, including collaborations with food creators across Instagram, Facebook and TikTok. Recipes and supporting imagery are available to retailers, distributors and media partners for use in editorial and promotional communications.

About So Vegan So Fine

So Vegan So Fine is the organic brand of Brinkers Food B.V., a Dutch family-owned company that has been developing and producing chocolate spreads since 1889. The So Vegan So Fine range combines familiar favourites with innovative flavours and is available across a growing number of European markets. The range includes organic, Fairtrade-certified, vegan, gluten-free and palm oil-free spreads.